There are many barriers that stop people joining a union. You should aim to remove as many of these as possible.
WE ARE OFFERING NEW MEMBERS ONE MONTHS FREE SUBSCRIPTION - be sure to mention this when encouraging people to join!
There are a number of techniques you can adopt to help.
- Presentation: Consider how you present yourself to a potential member and the language you use. You need to be assertive and clear in your arguments, but not pushy.
- Opening gambits: 'UNISON is concerned about' or 'some people have contacted us' are good ways to start a discussion. You could use the UNISON TV ad to ask someone if they've seen it.
- Language: A good technique is to use inclusive language such as 'our union' or 'your union'. Avoid union jargon as far as possible.
- Examples: Illustrate your arguments with real-life examples of how the union has been effective in their workplace.
- Conversation: Take the time to learn about the worker and the workplace. Ask them how long they have worked there and what their job or role is. See dialogue tips below.
- Issues: Identify issues affecting them. Start with general questions before moving to the details. 'How are things here?' and 'What is good about working here?' offer the chance to move forward.
- Specifics: Don't promise a non-member things, but do highlight areas of hope. If you're aware of an issue in the workplace, ask the potential member about it. Be honest about the union.
- Success: Once you're on the recruitment road, tell your branch and other members. Publicise recruitment successes. If you turn out to be really successful, let the rest of UNISON know by getting in touch with your branch, regional office or InFocus.
- Organise: Be organised. Keep a list of all members and potential members in your constituency. Make sure you are told when new employees start work.
- Materials: Keep and use UNISON recruitment materials, and consider producing your own to supplement these. Always carry application forms - you never know when you'll need them.
- Ideas: For more ideas, see our did you know? page.
